Digital Adda explorer

Few years ago did you even imagine what a shopping look like if you would enter a store, grab what you like and exit the store without waiting in the long checkout lines. YES! you heard it right, the world is going one step forward breaking all barriers of Digital Grid and has launched a new trend that is spreading its tentacles, which has created a boom in the Digital World. Let's take a look inside Amazon's futuristic new store, which promises no checkout lines and tracks your purchases with high-tech sensors. Amazon Go is a chain of convenience store in United States, operated by online retailer Amazon. It was founded in 22 January 2018 in Seattle, Washington, US. As of 2020, Amazon Go has opened 27 stores and has covered many locations: Seattle, Chicago, San Francisco and New York City.  These stores are partially automated and partially manually, which means the store doesn't have cashiers, but still it has workers. Workers to greet the customers, stockers who shuffl...

 After understanding the entire digital process and 3 pillars (Client, Agency and Publisher) on which it works, this further content will help you to dive deeper into another dimension of the digital grid called "Digital Platform"  A digital platform is a type of business model which allows various participants (here, companies) and its customers, to connect to each other either to create or transact value. It serves as a bridge between the producer and a consumer. Eg:- You click on the advertisement and it will redirect you to the page targeted or the company's website. In short, Google Search  help to connect you i.e., the customer with the company via advertisement. Hence Google Search is a Digital Platform.   Youtube, Instagram, Facebook, Google and Spotify are the most common examples of Digital Platform. Now imagine, you have a company which has no offline business and has only online business. The obstacle for your business is that how the customers will ...