Digital Platform and Channels...

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 After understanding the entire digital process and 3 pillars (Client, Agency and Publisher) on which it works, this further content will help you to dive deeper into another dimension of the digital grid called "Digital Platform" 


A digital platform is a type of business model which allows various participants (here, companies) and its customers, to connect to each other either to create or transact value. It serves as a bridge between the producer and a consumer. Eg:- You click on the advertisement and it will redirect you to the page targeted or the company's website.

In short, Google Search  help to connect you i.e., the customer with the company via advertisement. Hence Google Search is a Digital Platform.  Youtube, Instagram, Facebook, Google and Spotify are the most common examples of Digital Platform.

Now imagine, you have a company which has no offline business and has only online business. The obstacle for your business is that how the customers will trust you? The customer have never seen your product and your company. They would not feel connected as much as they could from an offline brand. In order to build that potential presence without actually putting up a shop offline is by the extreme help of digital platform. This platform will facilitate exchange between two parties (Customer and company).These platforms have millions of audience which in turn help the company to boost the sales and promote the product in the right targeted market. 

There are communication Channels which help the company to reach out to the targeted customers in the ways which they prefer the most.

This evolution of digital marketing has allowed the customers to be the pilot as they can transact online when they want to and not when they are told to do so. Digital platform uses channels of communication to initiate a conversation with the customer.

Get ready to dive more deeper into this captivating journey of Digital Marketing.

As explosion of information is waiting for you in Digital Adda Explorer.

Bye Digital Friends!

   





 

















Comments

  1. HimanshiOctober 4, 2020 at 3:31 AM

    Great! Very informative Divya 🌹💯keep it up🍾

    ReplyDelete
  2. Young EggheadsOctober 4, 2020 at 3:32 AM

    Informatic!

    ReplyDelete
  3. Mohit GuptaOctober 4, 2020 at 3:52 AM

    On point🔥💯

    ReplyDelete
  4. UnknownOctober 4, 2020 at 4:11 AM

    Amazing piece of article❤️❤️❤️
    -Muskaan Ratra

    ReplyDelete
  5. UnknownOctober 4, 2020 at 5:52 AM

    Great work Divya Batra 👍
    your blogs is easy to understand and very usefull.
    Keep it up ☺️

    ReplyDelete
  6. SahilOctober 4, 2020 at 6:56 AM

    Amazing 👌

    ReplyDelete
  7. SahilOctober 4, 2020 at 6:56 AM

    Amazing 👌

    ReplyDelete
  8. UnknownOctober 4, 2020 at 8:08 AM

    Great work
    Keep it up

    ReplyDelete
  9. vishiaggarwal@blogger.comOctober 4, 2020 at 10:09 PM

    As usual it's very informative . Doing great work 👍

    ReplyDelete

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