Evolution of Digital Marketing.

Lot of you have been aware about this term "DIGITAL MARKETING", but deep down it is an immense wide topic on its own.

According to Rebecca Lieb- Content is the atomic particle of all digital marketing".

So, While going deep inside about what are its parameters and Algorithms. I want to introduce you to the large but an exciting world called Digital Marketing which is being used incessantly all over the world.We will get back to 90's an era of immense change, audio and video cassettes, Doordarshan, and of course the advent of digital marketing.

In layman's language, Digital marketing is a wide term used for marketing of various products and services using a digital platform, majorly on the internet or any other digital media.

EVOLUTION DIGITAL MARKETING?

Do you know the social media came into existence in 1990 (i.e., the word digital marketing came into existence). In the same year the World's First Search Engine ARCHIE was launched. Before moving forward into this Digital Grid, Let me give a brief information about what is a Search Engine. Search engine is a computer software used to search and identifies items in a database, used especially for searching sites on World Wide Web. 

After that in 1993, World's First clickable banner went On-air, HotWired World's First Web Magazine bought few banner ads for advertising. After this Digital marketing era took its pace in the world and there was no looking back to it.  

Looking forward, new transitions take place in the Digital world as in 1994, Yahoo! was introduced. Yahoo became a total hit and received 1 Million hits in just 1 year. Following this 1994 witnesses First e-commerce transactions. More and more people started getting access to the internet and were entering into the digital world step-by-step.

In 1997,First Social Media Site Sixdegree.com was launched though it didn't survived for only but technical it was first that was witnessed in the Digital era. 

While the Digital marketing was spreading its tentacles into the digital world, 2 Americans Larry Page and Sergey Bin played a googgly and launched GOOGLE in 1998. Well who knew that this gogggly played by them will a sixer and Google will be the best search engine all over the world.

After then these internet Giants were into the race and were entering into the lives of public. and by the time Internet which was earlier a novelty became a necessity but at that time only few people would access.

In 2002, LinkedIn was launched an online professional platform to maintain networks and find jobs by posting their CV's.

Followed by this In 2004, Facebook was launched, In 2005, YouTube was launched and In 2006, Twitter was launched.

This completely form a new pattern into the digital world. In 2010, Whatsapp was introduced which completely changed the way of communicating with people.

The entire world witnessed the power of digital media that brings the people closer in this huge world. The companies took this as an advantage, as they felt the opening of new doors in terms of promotions and marketing of the products. They started looking new ways in which they can expand the promotion of their brands in this digital era.

B2C have made its presence into the digital world where they can communicate with their customers in a better way by acquiring major digital platforms like Facebook, Pintrest, Twitter etc.

After this evolution took place, every person became aware about the digital era that now had became a part of there daily lives. Almost 4.57 Billion people were active internet users as of July 2020.

I feel that this just the beginning, our digital grid will expand and we will witness some more exciting changes in this Digital world. For this we have to tighten our seat belts and enjoy this journey of Digital Marketing through a different but in an captivating way.

Bye Digital Amigos..