How Digital Marketing strategies comes into the force?

After the digital marketer is well-acquainted with what audience they want to deal with, it is the time to understand how digital marketing strategies come into being and why?

Digital marketing strategy is a framework for success to review that all plans, capabilities are in sequence for proper strategic implementation of the digital touch-points.For the deeper understanding an important example will be taken into consideration.

Let us take a very popular brand say KitKat. This company tries to reach out to larger audience for maximizing the sales of its products. KitKat here can be termed as a CLIENT. These clients like KitKat have several goals and objectives to achieve depending upon the products they, offer for this they have a traditional plan for marketing. As Digital Marketing is the subset of traditional media plan. Both digital marketing and traditional marketing go Hand-in-Hand.

To implement this plan the digital marketer requires various resources, they also need someone to execute these plans for them. That is the time when DIGITAL MARKETING AGENCY came into the picture, these agencies comes out with different marketing strategies based on the product given to them to offer to the audience.

But in order to execute these strategies and to extend the reach of these strategies they approach to various PUBLISHERS. Thus, we can say that the Digtal world moves around these 3 names:-

For the deeper understanding of all these terms, how does it work, where it starts etc., lets take a very facile example: During your lecture your college faculty read a notice in the class which says that there will be a training project for all the final year students and the topic for the training project will be that every student has to work in a company as a digital marketing intern for two months and after that they have to make a project based on their internship and for this the college decided that the top performer will be rewarded. Within less than a second the word “Reward”  strike into your mind and everyone in the class said what is the reward? Your teacher said that the top performer will be rewarded with a cash prize of Rs.5000. You then decided to achieve that particular goal within the stipulated time given by your college faculty and earn your reward. After two months you have done your internship and now is the time for you to prepare the project on it but there was an obstacle you don’t have the adequate resources like what points you should add in your project, How to write the literature review, what tips your should follow to make a project, so you decided to reach to your life saver which is your Pass out college senior who would provide you with all the relevant resources and guide you that what should be included in the training project to make it the best.

The point here is:-

They are the clients of the big Digital world having the goal and objectives that there students will get to learn new skills in the internship.But they know that without the motivating reason their students will not work hard so they decided a plan and set up a reward. So the rough plan which they make is called a Digital Brief which they will send to the Digital Marketing agency.

After getting the digital brief , you sit down and plan your strategy that how are you going to achieve the target within the stipulated time. But as you are having limited resources regarding the project,  so you decided to reach your College senior. 

Your college senior will provide you with all the notes, and necessary tips for your project which will help you to execute your plan. 

We will soon dive deeper into these 3 Terms which revolves around the Huge Digital World.

Seen you soon!

Bye World Wide Amigos :)