Digital Adda explorer

 After understanding the entire digital process and 3 pillars (Client, Agency and Publisher) on which it works, this further content will help you to dive deeper into another dimension of the digital grid called "Digital Platform"  A digital platform is a type of business model which allows various participants (here, companies) and its customers, to connect to each other either to create or transact value. It serves as a bridge between the producer and a consumer. Eg:- You click on the advertisement and it will redirect you to the page targeted or the company's website. In short, Google Search  help to connect you i.e., the customer with the company via advertisement. Hence Google Search is a Digital Platform.   Youtube, Instagram, Facebook, Google and Spotify are the most common examples of Digital Platform. Now imagine, you have a company which has no offline business and has only online business. The obstacle for your business is that how the customers will ...

After the digital marketer is well-acquainted with what audience they want to deal with, it is the time to understand how digital marketing strategies come into being and why? Digital marketing strategy is a framework for success to review that all plans, capabilities are in sequence for proper strategic implementation of the digital touch-points.For the deeper understanding an important example will be taken into consideration. Let us take a very popular brand say KitKat. This company tries to reach out to larger audience for maximizing the sales of its products. KitKat here can be termed as a CLIENT . These clients like KitKat have several goals and objectives to achieve depending upon the products they, offer for this they have a traditional plan for marketing. As Digital Marketing is the subset of traditional media plan. Both digital marketing and traditional marketing go Hand-in-Hand. To implement this plan the digital marketer requires various resources, they also need someone to...