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Showing posts from August, 2020

Digital Marketing & Audience Behaviour in India

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 After entering into to many firsts, facts and figures about digital world, its time to sneak peek into another aspect called the Audience behaviour about the digital marketing in India.  How this phenomena called (Digital Marketing) effected India?  Digital Marketing has also shown its immense impact in India too but as a marketer it is very important to deal and understand how the audience react to certain changes in the wide Digital Grid. Yes! you guessed it right India with open hands accepted the Digital World and as of now our very action depicts that are lives revolve around the huge Digital Grid be it Sending Snap Streaks, Promotion of your brand on various social media platforms, Being an Instagram influencer etc.  There are 700 Million Internet users in India as of 2020. Surprisingly Population of USA is 331 Million and of Canada is 37.81 Million.   Digital Trend in India is different in respect of areas like Urban & Rural India. ( See Picture for...

Evolution of Digital Marketing.

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Lot of you have been aware about this term "DIGITAL MARKETING", but deep down it is an immense wide topic on its own. According to Rebecca Lieb- Content is the atomic particle of all digital marketing". So, While going deep inside about what are its parameters and Algorithms. I want to introduce you to the large but an exciting world called Digital Marketing which is being used incessantly all over the world.We will get back to 90's an era of immense change, audio and video cassettes, Doordarshan, and of course the advent of digital marketing. In layman's language, Digital marketing is a wide t erm used for marketing of various products and services using a digital platform, majorly on the internet or any other digital media. EVOLUTION  DIGITAL MARKETING? Do you know the social media came into existence in 1990 (i.e., the word digital marketing came into existence). In the same year the World's First Search Engine ARCHIE was launched. Before moving forward...